MASTER COACH TRAINING
Module #1. Being a Radical Living Master Coach
Video Three: Positioning Yourself
Hi there. Welcome to Video #3 in Module 1.And, this is where we talk about “How to Position Yourself as a Radical Living Master Coach.”
Now, do you remember what I said in video #1 about knowing your worth and being confident in your ability to deliver great value? Well, positioning is all about projecting that belief in yourself and your ability to solve the problems to your ideal client base. It’s all about creating a public presence that the people you want to
attract will relate to and identify with.
So, that means having a nice website that positions you in the way you want it to, or a Business Facebook page that does the same thing. Some people are not bothering to have a website these days relying instead on having a Facebook page, doing Facebook ads, and regular postings to do the work. But, my recommendation is to get expert advice on this. Things like this move quickly and what is true today might not be true tomorrow.
Now, it may be too early in the game to know who your ideal client is, but it is a question to have at the forefront of your mind as you go through the course. That way you’ll have a pretty good idea what kind of people that you want to work with, assuming that you don’t know already.
There’s two approaches that you can take to this. The one that most people choose is to go wide and try to get anyone and everyone who is looking for help, no matter what it is. They think they have to cast a wide net in case they miss someone. These are the generalists, and their advertising and marketing efforts are generic in nature trying to appeal to anyone and everyone. It’s a case of throwing out a large net hoping to catch anyone who just happens to come by.
The other approach is to go deep, not wide. In this approach, you identify a niche that you know and understand or have some influence in and use that to position yourself as the #1 specialist in that subject area. You know what kind of grievances that group of people tends to have and the problems they grapple
with on a daily basis. You understand them, and in time they recognize this, and they come to trust you.
They see you as having the solution to their particular kind of problems. Your advertising can become highly targeted and specific, especially if you use Facebook advertising.
Facebook allows you to drill down to the point where you are basically talking to your absolute ideal client.
Now, this is not to say you wouldn’t take a client who is not a member of that niche. Of course, you would. But, being only a generalist is not the way to go in my opinion.
When you become known as the #1 go-to expert in that field, you can name your price. If you are a generalist, you have no choice but to compete on price, and that usually means a race to the bottom.
When you cater to a special niche, you begin to build a list comprising people who, once you have their trust and respect, will respond to you and can be relied upon to attend your events, your webinars, classes, and group coaching sessions if you have them. You should, of course, because working with groups is the way
to leverage your time, so you create a decent income with minimal effort. You won’t make a lot of money doing only one-on-one sessions at an hourly rate, believe me. You can only
do a certain number of sessions in a day.
But, if you do one or more 10 week classes with 10-20 people in them that take just 3 hours of your time per week for each class, that will not only generate a really decent income for you, but you will touch a lot more people that way. And, what we find is that once you have done a few classes, you don’t have to do any more
advertising. It’s word of mouth from then on. In Module #6 we give you full details on a 10-week class you can
run. The one exception I would make is that if you know a lot of people in your locality who are even a little bit
spiritual you can call on to get the first 3 10-week courses done, that will get you started. Word of mouth will
do the rest. After doing the course, women often send their husbands to the next available class. And they
attend because they’ve seen the results in their lives and want the same for themselves.
So, put your mind to thinking of all possible niches you might feel some affinity towards or have a connection with, that you might cultivate and in time gain their trust. Imagine yourself becoming seen by them as the one expert who understands their specific needs. The one who has the solution to their specific kinds of problems.
We examine this more in Module #2 when we look at what all is encompassed in the idea of Radical Living and what are the typical problems to which you might have the solution, no matter what niche you might be nurturing.
It does take some thinking about to identify a possible niche, and this is actually an assignment for you to see if you can come up with one or more niches that would be good business practice for you to nurture.
For example, you might have a possible niche based on a particular interest or passion of yours. Or an area of knowledge you are already an expert in. Or relating to your own personal experience of something shared by a lot of people – things like discrimination, or abuse, and so on.
Or maybe something that is derivative of your own career experience and training. Then there is health related knowledge and experience that you might have special knowledge on. Especially with particular things like cancer, or MS, or depression, and so on. Or it could be based on a trauma or some form of victimization that you have experienced yourself in the past and know how to talk to people about it. Or to have some identification with groups or disadvantaged people, for example. That might be another niche.
You might be able to relate to those who had spouses cheat on them, for example. Or the experience of being the ‘other woman.’
There’s no limit to how many niches there are out there, but if you can relate to them personally, you will be at a great advantage. So that’s it for Module #1, and we’ll now open the gate to Module #2.