1. My Authentic Self: The person I feel I really am

According to Carl Jung, there are 12 main Archetypes in which every human participates in throughout their lives. Each type has its own set of values, meanings and personality traits. People have several archetypes at play in their personality construct; however, one archetype tends to dominate the personality in general. It can be helpful to know which archetypes are at play in oneself.

These Archetypes are:


Utopian, traditionalist, naïve, mystic, saint, romantic, dreamer.

Motto: free to be you and me.

Core desire: to get to paradise.

Goal: to be happy.

Greatest fear: to be punished for doing something bad or wrong.

Strategy: to do things right or perfect

Weakness: boring, for all their naïve innocence.

Talent: faith and optimism.


The good old boy, everyman, the person next door, the realist, the working stiff, the solid citizen, the good neighbor, the silent majority.

Motto: all men and women are created equal.

Core desire: connecting with others.

Goal: to belong.

Greatest fear: to be left out or to stand out from the crowd.

Strategy: develop the virtues, be down to earth, the common touch.

Weakness: losing oneself in an effort to blend in.

Talent: realism, empathy, lack of pretence.


The warrior, crusader, rescuer, superhero, soldier, dragon slayer, the winner, and the team player. Motto: where there’s a will, there’s a way.

Core desire: to prove one’s worth through courageous acts.

Goal: expert mastery in a way that improves the world.

Greatest fear: weakness, vulnerability, being a “chicken”.

Strategy: to be as strong and competent as possible.

Weakness: arrogance, always needing another battle to fight.

Talent: competence and courage.


The saint, altruist, parent, helper, supporter.

Motto: love your neighbor as yourself.

Core desire: to protect and care for others.

Goal: to help others.

Greatest fear: selfishness and ingratitude.

Strategy: doing things for others.

Weakness: martyrdom and being exploited.

Talent: compassion, generosity.


The seeker, iconoclast, wanderer, individualist, pilgrim.

Motto: don’t fence me in.

Core desire: the freedom to find out who you are through exploring the world.

Goal: to experience a better, more authentic, more fulfilling life.

Greatest fear: getting trapped, conformity, and inner emptiness.

Strategy: journey, seeking out and experiencing new things.

Weakness: aimless wandering, becoming a misfit.

Talent: autonomy, ambition, being true to one’s soul.


The outlaw, revolutionary, wild man, the misfit, or iconoclast.

Motto: rules are made to be broken.

Core desire: revenge or revolution.

Goal: to overturn what isn’t working.

Greatest fear: to be powerless or ineffectual.

Strategy: disrupt, destroy, or shock.

Weakness: crossing over to the dark side.

Talent: outrageousness, radical freedom.


The partner, friend, intimate, enthusiast, sensualist, spouse, team-builder.

Motto: you’re the only one.

Core desire: intimacy and experience.

Goal: being in a relationship with people, work and surroundings.

Greatest fear: being alone, a wallflower, unwanted, unloved.

Strategy: to become more physically and emotionally attractive.

Weakness: outward-directed people-pleasing at risk of losing own identify.

Talent: passion, gratitude, appreciation, and commitment.


The artist, inventor, innovator, musician, writer, or dreamer.

Motto: if you can imagine it, it can be done.

Core desire: to create things of enduring value goal: to realize a vision.

Greatest fear: mediocre vision or execution.

Strategy: develop artistic control and skill.

Weakness: perfectionism, bad solutions.

Talent: creativity and imagination.


The fool, trickster, joker, practical joker, or comedian.

Motto: you only live once.

Core desire: to live in the moment with full enjoyment

Goal: to have a great time and lighten up the world

Greatest fear: being bored or boring others.

Strategy: play, make jokes, be funny.

Weakness: frivolity, wasting time.

Talent: joy.


The expert, scholar, detective, adviser, thinker, philosopher, academic, researcher, thinker, planner, professional, mentor, teacher, contemplative.

Motto: the truth will set you free.

Core desire: to find the truth.

Goal: to use intelligence and analysis to understand the world.

Greatest fear: being duped, misled—or ignorance.

Strategy: seeking out information and knowledge; self-reflection.

Weakness: can study details forever and never act.

Talent: wisdom, intelligence.


The visionary, catalyst, inventor, charismatic leader, shaman, healer, medicine man.

Motto: I make things happen.

Core desire: understanding the fundamental laws of the universe.

Goal: to make dreams come true.

Greatest fear: unintended negative consequences.

Strategy: develop a vision and live by.

Weakness: becoming manipulative.

Talent: finding win-win solutions.


The boss, leader, aristocrat, king, queen, politician, role model, manager, or an administrator. Motto: power isn’t everything, it’s the only thing.

Core desire: control.

Goal: create a prosperous, successful family or community.

Greatest fear: chaos, being overthrown.

Strategy: exercise power.

Weakness: being authoritarian, unable to delegate.

Talent: responsibility, leadership.

You will be quizzed on which Archetype/s you feel you resonate with the most at the end of Module 7. For now, mull it over and continue with the course.

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